Hiring an Online Marketer
When hiring an online marketer, you might also look for Digital Marketing experts.
Some advice we can definitely offer you when Hiring an online marketer..
- When Hiring an online marketer, never, ever take the first persons quote.
- Always get a minimum of 3 detailed quotes, aim for 5 quotes with plans.
- Never be afraid to ask for a breakdown of the costs.
- Ask to see examples and proof of their work and results!
- Enquire about relevant qualifications!
- What about competing with clients!
Get at least 3 detailed quotes:
Even if you like the first quote and you think the price is agreeable, you should still go and seek 2 more quotes for the same work. This reassures you that your initial choice was right or provides more options that others didn’t tell you about.
You will then get a spectrum of marketing strategies to which you will see the ones that are similar, with proven track records of success and the ones that just seem insane with nothing to back them up and prices that make no sense.
The ones who either cannot or will not answer #3 are the ones to walk away from. If people say “Well that’s just what it costs”.. Adios.
If your online marketing expert cannot justify their own charges or explain them then they need to be avoided. A simple breakdown of work hours to achieve something is sufficient and an expert should be able to provide this.
Proof of their skills:
Beware of anybody that guarantees number 1 or first page results in a search engine. Nobody can guarantee first page results but they can give you examples of what should be expected.
Ask for marketing client references you can look up and speak to. Ask them to show you evidence of their results and how it was achieved.
Structured results-based payment plan:
Never ever pay huge amounts up-front. You should never pay 50% upfront. Have an incremental plan of payments vs measurable goals.
If your marketing person draws up a plan that costs £2000, you should expect to break this down into at least 4 payments, payable upon measured results or completed work. Do NOT pay based on time as this will leave you out of pocket with no results.
We provide website maintenance and optimisation services for our customers known as “On-site” search engine optimisation. Marketing however can be complex and require long term strategies.
Enquire about relevant qualifications:
It’s amazing how many self-appointed marketing experts have no experience and no qualifications in anything relevant. There are some fantastic marketing experts around who dont have qualifications but have been doing this their entire lives.
Degree’s in marketing are not essential but would you hire somebody who was sweeping roads a month ago?
Ask your marketer if they are working for any of your competitors! You don’t want your marketer promoting your direct competitor! We never see any mention of competing clients on their websites.
Following the above will at the very least, filter out the “wannabe’s” from the genuine Marketing experts who really know their career. Have you got any advice we can add to this? Let us know by contacting us…