Domain Names for Sports & Recreation

Domain Names for Sports & Recreation Businesses

If you run a gym, a fitness studio, a sports club, a coach-led programme, or anything that involves people sweating on purpose, your domain name needs to do two jobs:

Look trustworthy (so people feel safe paying you)

Be easy to remember (so they can find you again)

We’ve been doing domains and hosting since the early 2000s, and sports businesses that grow tend to have the same thing in common: their domain is simple, clear, and matches what they actually offer.

Why your domain matters in sports

Sports is local, social, and referral-heavy.

People hear about you from a mate, see you on Instagram, or find you on Google when they’re finally fed up of feeling unfit. If your domain is confusing, too long, or looks dodgy, they’ll bounce.

eastlondon.fitness sounds like a real place you can join.

getfitfast4u247.biz sounds like a scam and a pulled hamstring.

The best domain extensions for sports & recreation

.fitness

Perfect for: Gyms, PTs, fitness brands, bootcamps, general fitness services

Clear, modern, and instantly understood.

Examples: eastlondon.fitness, strength.fitness

.gym

Perfect for: Gyms, weightlifting clubs, strength training spaces

Short and direct. Great if you’re an actual gym.

Examples: shoreditch.gym, boxing.gym

.club

Perfect for: Sports clubs, membership groups, teams, community clubs

Works brilliantly for clubs because it literally says what you are.

Examples: tennis.club, running.club

.sports

Perfect for: Multi-sport organisations, sports programmes, sports brands

Broad, flexible, and good if you cover more than one sport.

Examples: london.sports, youth.sports

.football

Perfect for: Football clubs, coaching, academies, fan communities

If football is your thing, this is a strong match.

Examples: academy.football, london.football

.basketball / .tennis / .golf

Perfect for: Single-sport clubs, coaches, local venues

These are great if you’re niche and want instant clarity.

Examples: coaching.tennis, range.golf

.run

Perfect for: Running clubs, events, training plans

Short, memorable, and good for community-style brands.

Examples: london.run, trail.run

.bike

Perfect for: Cycling clubs, bike hire, bike tours, cycling brands

Works well for cycling and anything bike-related.

Examples: city.bike, club.bike

.ski

Perfect for: Ski schools, ski trips, ski hire

Very niche, very clear.

Examples: lessons.ski, alps.ski

.yoga

Perfect for: Yoga teachers, studios, yoga programmes

If yoga is your core offer, this is about as clean as it gets.

Examples: camden.yoga, flow.yoga

.dance

Perfect for: Dance schools, dance studios, instructors

Great for dance businesses and classes.

Examples: london.dance, studio.dance

“Safe” extensions that still work brilliantly

.co.uk / .uk

If you’re UK-based and mainly serve UK customers, this is still the default trust option.

My usual advice: if you choose a modern extension (like .fitness or .club), grab the .co.uk as well if it’s available and redirect it.

.london

Perfect if you’re London-based and your customers are local.

Examples: boxing.london, pilates.london

.com

Still useful if you’re selling online programmes internationally. Just don’t wreck your name to get a .com.

Pick the right extension for the job (sports edition)

Local gym / fitness brand → .fitness / .gym

Membership club / community → .club

Single sport focus → .football, .tennis, .golf, etc.

Events and running communities → .run

Yoga / dance studios → .yoga / .dance

Broad sports programmes → .sports

Common mistakes sports businesses make

Mistake 1: Trying to be clever instead of clear

If people can’t instantly tell what you do, they won’t click.

projectphoenix.co.uk could be anything.

phoenix.fitness tells people what they’re getting.

Mistake 2: Making it too long

If you have to shorten it for Instagram, it’s too long.

bestbootcampclassesinnearlondon.co.uk is a headache.

bootcamp.fitness is clean.

Mistake 3: Hyphens and numbers

Hyphens are awkward, and numbers get misheard.

If you have to say “that’s dash dash” or “it’s the number 4”, you’ve already lost.

Mistake 4: Not thinking about how it sounds out loud

Sports businesses get recommended out loud all the time.

If your domain can’t be said in one breath without spelling it, change it.

Mistake 5: Not matching the vibe

If you run a serious strength gym, .yoga is the wrong vibe.

If you run a calm yoga studio, .gym might feel too aggressive.

Your domain sets expectations.

Quick exercise: choose your sports domain in 5 steps

Step 1: Write down what you offer (gym, yoga, football coaching, running club, etc.)

Step 2: Write down where you operate (London, a borough, UK-wide, online)

Step 3: Pick the extension that matches the offer

Step 4: Keep the name short (1–2 words if possible)

Step 5: Register your favourite, and consider registering the .co.uk as a backup

Real examples that work

Instead of: londonpersonaltrainingandfitnessclasses.co.uk

Try: london.fitness or pt.fitness

Instead of: eastlondonboxingclubandtraining.co.uk

Try: boxing.club or eastlondon.gym

Instead of: kidsfootballcoachinginlondon.co.uk

Try: academy.football or london.football

Instead of: yogaclassesnearmehackney.co.uk

Try: hackney.yoga

Setting up your sports domain (so it actually works)

Step 1: Point the domain to your website or booking platform.Whether you’re using WordPress, Squarespace, Wix, or a booking system, we’ll help you connect it properly.

Step 2: Set up professional email.hello@yourbrand.fitness looks far more trustworthy than yourbrandfitness@gmail.com.

Step 3: Make the website “trust-ready”.At minimum: clear contact details, class times, pricing pages (on your site, not in the domain), and a proper cancellation policy.

Step 4: Connect your domain everywhere people find you.Google Business Profile, Instagram, Facebook, directory listings, link-in-bio tools, make sure the website link is correct.

Step 5: Redirect old domains properly.So you don’t lose people from old flyers, old QR codes, or old bookmarks.

Questions sports businesses ask

Will a newer extension like .fitness look unprofessional?

Not if it matches what you do.

eastlondon.fitness looks more professional than eastlondonfitnessandbootcamp247.co.uk because it’s confident and easy.

Do I need a .co.uk as well?

If you’re UK-based, it’s a good safety net. People still type .co.uk out of habit.

Can you help with email and DNS stuff?

Yes. Most sports business owners don’t want to learn DNS — they just want bookings and emails working. That’s normal.

What if I do in-person and online training?

Pick the extension that matches your main offer, then use pages for the rest.

Example: yourbrand.fitness with pages like /online and /classes.

Why register your Domain Names with us?

No big sales pitch, we keep things simple.

We help when things get confusing (email, DNS, redirects, “why isn’t this working?”).

We’ve been doing this since the early 2000s and have plenty of experience, qualifications and common sense to take care of you. People come before policy here..

Right, what now?

Pick 3–5 domain options

Match the extension to what you sell (.fitness, .club, .gym, etc.)

Register your favourite

Set up professional email

Point it to your website/booking platform

Update your listings and socials

Redirect any old domains

If you tell us what kind of sports business you run (gym, club, coaching, yoga, etc.) and where you operate, we’ll suggest a few domain options that fit.