Domain Names for Health & Wellness Businesses
Running a gym, yoga studio, therapy practice, or wellness business? Your domain name needs to inspire trust, communicate what you do, and make people feel like they’re in the right place. Here’s what actually works when your business is about helping people feel better.
Why Your Domain Matters in Health & Wellness
Here’s the thing about health and wellness: trust is everything. Someone searching for a therapist, personal trainer, or yoga class isn’t just looking for the cheapest option—they’re looking for someone who seems professional, legitimate, and safe.
Your domain is part of that first impression. mindfultherapy.clinic suggests professionalism and expertise. besttherapylondon247.com suggests you registered your domain in a panic and probably work from your spare bedroom.
We’ve been hosting health and wellness businesses since the early 2000s. The ones that succeed have domains that are clear, trustworthy, and immediately tell you what they do. That’s it.
The Best Domain Extensions for Medical & Healthcare
.clinic
Perfect for: Private clinics, medical practices, specialist healthcare providers
This is the most professional healthcare domain you can get. When someone sees yourname.clinic, they know you’re a legitimate medical practice, not just someone offering wellness advice from their living room.
It works particularly well for private practices, specialist clinics, or any healthcare service that needs to project professionalism and medical credibility.
Real example: physio.clinic or dermatology.clinic
.surgery
Perfect for: GP surgeries, dental surgeries, veterinary surgeries
In the UK, “surgery” means a medical practice, particularly GP surgeries. This extension immediately tells people you’re a proper medical facility.
It’s particularly good for dental practices and vet clinics where “surgery” is part of the traditional name.
Real example: dental.surgery or oakstreet.surgery
.dental
Perfect for: Dental practices, orthodontists, dental specialists
If you’re a dentist, this is brilliantly specific. It immediately tells people what you do and positions you as a dental specialist rather than a general medical practice.
Real example: family.dental or cosmetic.dental
.care
Perfect for: Care homes, home care services, elderly care, childcare
This works well for any business focused on caring for people. It’s broad enough to cover different types of care but specific enough to tell people what you do.
Real example: home.care or senior.care
Domain Extensions for Fitness & Gyms
.fitness
Perfect for: Gyms, personal trainers, fitness studios
This is the most straightforward fitness domain. When someone sees yourname.fitness, they know exactly what you offer. It works for everything from hardcore gyms to boutique fitness studios.
Real example: personal.fitness or crossfit.fitness
.training
Perfect for: Personal trainers, sports training, fitness coaching
If you’re a personal trainer or offer specialized training programs, this extension works well. It suggests expertise and professional coaching rather than just a gym membership.
Real example: strength.training or marathon.training
.yoga
Perfect for: Yoga studios, yoga teachers, yoga retreats
If yoga is your thing, this extension is perfect. It’s specific, it’s memorable, and it immediately connects with your target audience.
Real example: london.yoga or hot.yoga
.studio
Perfect for: Yoga studios, Pilates studios, dance studios, boutique fitness
This works well for any fitness business that operates from a studio space. It suggests a more intimate, specialized environment than a big commercial gym.
Real example: pilates.studio or barre.studio
Domain Extensions for Therapy & Mental Health
.therapy
Perfect for: Therapists, counselors, psychotherapists
If you’re a therapist, this is the most direct domain you can get. It immediately tells people what you do and positions you as a professional therapist rather than a general wellness practitioner.
Real example: cognitive.therapy or family.therapy
.counseling
Perfect for: Counselors, relationship counseling, career counseling
Similar to .therapy but works well for counseling services specifically. It’s particularly good for relationship counseling, career counseling, or any counseling service that isn’t strictly psychotherapy.
Note: It’s spelled the American way (.counseling not .counselling), which is slightly annoying for UK businesses but that’s what’s available.
Real example: relationship.counseling or career.counseling
Domain Extensions for Alternative & Holistic Health
.health
Perfect for: Health coaches, nutritionists, holistic health practitioners
This is a broad extension that works for any health-related business. It’s particularly good for health coaches, nutritionists, or anyone offering health services that don’t fit neatly into traditional medical categories.
Real example: holistic.health or womens.health
.healthcare
Perfect for: Healthcare providers, healthcare consultants, healthcare technology
More formal than .health, this works well for established healthcare businesses or healthcare-related services. It suggests a more professional, institutional approach.
Real example: private.healthcare or digital.healthcare
.physio
Perfect for: Physiotherapists, physical therapy clinics
Ultra-specific for physiotherapy. If that’s what you do, this extension immediately tells people and positions you as a specialist.
Real example: sports.physio or london.physio
.rehab
Perfect for: Rehabilitation centers, addiction treatment, physical rehabilitation
This works for any rehabilitation service, whether it’s addiction treatment, physical rehab after injury, or mental health rehabilitation.
Real example: addiction.rehab or sports.rehab
Domain Extensions for Beauty & Wellness
.beauty
Perfect for: Beauty salons, beauty therapists, cosmetic services
If you offer beauty treatments, this extension immediately tells people what you do. It works for everything from nail salons to cosmetic clinics.
Real example: natural.beauty or london.beauty
.spa
Perfect for: Spas, wellness spas, day spas
Perfect for spa businesses. It’s specific, it’s aspirational, and it immediately tells people what kind of experience they can expect.
Real example: wellness.spa or day.spa
.salon
Perfect for: Hair salons, beauty salons
Works well for any salon business. It’s clear, professional, and immediately tells people you’re a physical location they can visit.
Real example: hair.salon or beauty.salon
Domain Extensions for Nutrition & Diet
.diet
Perfect for: Dietitians, nutrition coaches, weight loss programs
If you help people with their diet, this extension is direct and clear. It works for registered dietitians, nutrition coaches, or any diet-focused service.
Real example: plant.diet or keto.diet
.recipes
Perfect for: Nutritionists with recipe programs, meal planning services
This works if your business model involves providing recipes—meal plans, recipe subscriptions, or nutrition programs built around specific recipes.
Real example: healthy.recipes or diabetic.recipes
Should You Still Use .com or .co.uk?
Look, the key domain names like .com and .co.uk work fine. They’re familiar, people trust them, and .co.uk is cheap. But here’s the problem: all the good ones may be taken or are not as specific as the new domains.
If your practice is called “London Physiotherapy Clinic,” good luck finding londonphysiotherapyclinic.com available. You’ll end up with londonphysiotherapyclinicuk.com or londonphysio2020.co.uk, which looks unprofessional.
Meanwhile, londonphysio.clinic is probably available, shorter, and actually tells people what you do.
Our advice: Use a health-specific extension as your main domain, but also register the UK versions to protect your brand if it’s available. Redirect it to your main site. That way you catch people who type .co.uk out of habit.
Budget Options That Still Work
Not every health business has money to spend on premium domains. Here are some alternatives:
.life – Works for life coaches, lifestyle medicine, wellness businesses
.coach – Good for health coaches, wellness coaches, fitness coaches
.center – Works for wellness centers, treatment centers, therapy centers
.services – Generic but clear. Works for any health service
.london – Perfect if you want to emphasize your London location
Common Mistakes Health & Wellness Businesses Make
Mistake 1: Being too vague
londonwellness.com tells me nothing. Wellness could mean anything from massage to life coaching to vitamin supplements.
massage.therapy or nutrition.coach tells me exactly what you do.
Be specific. Your domain should answer the question “what do you do?” without anyone having to click through.
Mistake 2: Using medical jargon
You might be a “cognitive behavioral therapist” but cognitivebehavioraltherapy.clinic is too long and too complicated.
cbt.therapy or yourname.therapy works better. People searching for CBT will find you either way.
Mistake 3: Making it too personal
If your practice is just you, yourname.clinic works fine. But if you plan to grow, hire other practitioners, or eventually sell the business, smithphysio.clinic is limiting.
Think about the future. Will this domain still work if you’re not the only person in the business?
Mistake 4: Forgetting about confidentiality
If you’re a therapist or offer mental health services, think about how your domain appears in browser history and on credit card statements.
anxietyhelp.therapy is clear but might be too specific if clients are concerned about privacy. mindfultherapy.clinic is clear but more discreet.
Mistake 5: Not matching your professional registration
If you’re registered with a professional body (GMC, GDC, HCPC, BACP, etc.), your domain should match the name you’re registered under. It helps with credibility and makes it easier for clients to verify your credentials.
How to Choose Your Health & Wellness Domain (Quick Exercise)
Step 1: What do you do? Physiotherapy? Counseling? Personal training? Write it down.
Step 2: What’s your specialty or location? Sports physio? Family therapy? London yoga?
Step 3: Combine them. sports.physio or family.therapy
Step 4: Check availability. If it’s taken, add your location. londonsports.physio
Step 5: Say it out loud. Can you tell someone at a networking event without spelling it? If yes, you’re done.
Real Examples That Work
We can’t share actual client domains, but here’s what works in practice:
Instead of: londonphysiotherapyclinicservices.com
Try: london.physio or sports.clinic
Instead of: personaltrainingserviceslondon.co.uk
Try: yourname.training or personal.fitness
Instead of: cognitivebehavioraltherapylondon.com
Try: cbt.therapy or mindful.therapy
Instead of: holisticwellnessandnutrition.com
Try: holistic.health or nutrition.coach
See the pattern? Shorter, clearer, more specific.
Why Register Health & Wellness Domains With Us?
I’m not going to give you a sales pitch. Here’s what’s different:
- We’re cheaper: Significantly less than the big registrars on UK domains.
- We actually help: When you need to set up email, connect your domain to your booking system, or sort out DNS settings, we’ll walk you through it. No ticket systems, no three-day waits.
- We’re local: London-based servers, UK support, green energy hosting.
- We understand privacy: Health businesses have different needs. We get it. Your client data stays secure, and we’ll help you set up professional email that works with your practice management software.
No nonsense: You want a domain? Here’s a domain. We won’t try to upsell you on website builders or “premium” features you don’t need.
Setting Up Your Health & Wellness Domain
Once you’ve registered your domain, here’s what happens next:
Day 1: Point your domain to your website. Whether you’re using WordPress, Squarespace, or specialist healthcare website platforms, we’ll help you connect it.
Week 1: Set up professional email. appointments@yourpractice.clinic looks infinitely better than yourpractice123@gmail.com when clients are booking appointments.
Week 2: Update everything. Business cards, letterheads, professional registrations, Google Business Profile, social media. Everywhere your old domain appears, update it.
Week 3: Set up redirects from any old domains. We’ll help with this so you don’t lose traffic from people who bookmarked your old site.
Questions Health & Wellness Businesses Ask
“Will this work with my booking system?”
Yes. Whether you’re using Cliniko, Jane, Acuity Scheduling, or something else, your domain will work with it. We’ll help you connect everything properly.
“What about patient confidentiality and GDPR?”
Your domain itself doesn’t affect GDPR compliance—that’s about how you handle data on your website and in your systems. But we can help you set up secure email and hosting that meets healthcare standards.
“Do I need a website or can I just use social media?”
You need a website. For healthcare and wellness businesses, a professional website builds trust in a way social media can’t. Plus, you need a proper domain for professional email, which is essential for client communication.
“Can I use this domain for telehealth?”
Yes. Your domain works for any type of practice—in-person, telehealth, or hybrid. It’s just your web address; how you deliver your services is up to you.
“What if I’m registered with multiple professional bodies?”
Your domain should match your primary professional identity. If you’re a physiotherapist registered with the The Chartered Society of Physiotherapy (CSP), use a physio-related domain even if you also offer other services.
Special Considerations for Regulated Health Professionals
Professional Registration
If you’re registered with the GMC, GDC, HCPC, NMC, or other regulatory bodies, make sure your domain and website clearly display your registration details. It’s a legal requirement and builds trust.
Advertising Standards
Healthcare professionals have strict advertising rules. Your domain name itself is considered advertising, so avoid making claims you can’t substantiate. bestdentist.dental could get you in trouble. familydental.clinic is fine.
Insurance and Indemnity
Tell your professional indemnity insurer about your website and domain. It’s usually not a problem, but they need to know about your online presence.
Right, What Now?
Stop overthinking it. Here’s your action plan:
- Pick 3-5 domain options based on what you do
- Check if they’re available (we can help with this)
- Register your favorite one
- Connect it to your website and booking system
- Set up professional email
- Update all your professional materials
That’s it. Your health or wellness business now has a domain that actually tells people what you do and builds trust.
If you need help choosing or aren’t sure which extension works best for your practice, just ask. We’ve been setting up domains for London health and wellness businesses since the early 2000s. We’ll tell you what works.
No pressure, no upselling, just honest advice from those who understand that in healthcare, trust and professionalism matter more than flashy marketing.
