Best Domain Names for Finance & Insurance Businesses
Running a financial advisory firm, insurance brokerage, or accounting practice? Your domain name needs to make people feel confident about trusting you with their money. Here’s what actually works.
Why Your Domain Matters in Finance & Insurance
Look, when someone’s researching financial advisors or insurance brokers, they’re not just comparing prices. They’re trying to work out who seems legitimate and who looks like they might disappear with their savings.
Your domain is part of that first impression. wealthmanagement.finance looks professional. bestfinancialserviceslondon247.com looks like you panicked at 3am and registered whatever was available.
I’ve been hosting financial services businesses since the early 2000s. The successful ones have domains that are clear and trustworthy. Simple as that.
The Best Domain Extensions for Financial Services
.finance
Perfect for: Financial advisors, wealth managers, financial planners
This is the most professional finance domain you can get. yourname.finance immediately tells people you’re a legitimate financial services provider, not someone offering money advice from your spare bedroom.
Works particularly well for IFAs, wealth management firms, or any financial service where credibility matters.
Real example: wealth.finance or independent.finance
.financial
Perfect for: Financial services firms, financial consultants, fintech
Similar to .finance but slightly more formal. Good for established firms or businesses offering multiple financial services.
Real example: london.financial or strategic.financial
.money
Perfect for: Money management, financial education, fintech apps
More casual than .finance but works well for consumer-focused services, financial education, or fintech products. It’s direct—people know exactly what you’re about.
Real example: smart.money or your.money
.capital
Perfect for: Investment firms, venture capital, private equity
Brilliant for investment-focused businesses. Suggests you manage capital at scale rather than just advising individuals on their ISAs.
Real example: growth.capital or venture.capital
Domain Extensions for Insurance Services
.insurance
Perfect for: Insurance brokers, insurance agencies, comparison sites
If you sell insurance, this is as specific as it gets. Tells people exactly what you do and positions you as an insurance specialist.
Real example: business.insurance or life.insurance
.insure
Perfect for: Insurance brokers, insurtech, insurance services
Shorter than .insurance and works just as well. Good if you want something snappy and memorable.
Real example: quick.insure or london.insure
Domain Extensions for Accounting & Tax
.accountant
Perfect for: Accountants, accounting firms, chartered accountants
If you’re an accountant, this extension is brilliantly specific. Positions you as a qualified accountant rather than a general bookkeeper.
Real example: chartered.accountant or business.accountant
.accountants
Perfect for: Accounting firms, multi-partner practices
The plural version works better if you’re a firm rather than a solo practitioner. Suggests you’ve got a team and can handle multiple clients at once.
Real example: london.accountants or small-business.accountants
.tax
Perfect for: Tax advisors, tax consultants, tax preparation services
Ultra-specific for tax services. If tax is your specialty, this extension immediately positions you as a tax expert.
Real example: business.tax or personal.tax
Domain Extensions for Investment Services
.investments
Perfect for: Investment advisors, investment management, portfolio management
Clear and professional. Good for any business focused on investments.
Real example: ethical.investments or portfolio.investments
.fund
Perfect for: Investment funds, mutual funds, hedge funds
If you manage a fund, this extension is perfect. Specific and immediately tells people you’re in the fund management business.
Real example: growth.fund or pension.fund
.holdings
Perfect for: Investment holding companies, property holdings, asset management
Good for businesses that hold and manage assets. Suggests scale and professional asset management.
Real example: property.holdings or asset.holdings
Domain Extensions for Mortgages & Loans
.mortgage
Perfect for: Mortgage brokers, mortgage advisors, mortgage lenders
If mortgages are your business, this extension is brilliantly specific. Positions you as a mortgage specialist rather than a general financial advisor.
Real example: first.mortgage or london.mortgage
.loans
Perfect for: Loan brokers, business loans, personal loans
Works for any lending business. Clear, direct, and tells people you provide loans.
Real example: business.loans or fast.loans
.credit
Perfect for: Credit services, credit repair, credit unions
Good for businesses focused on credit—credit unions, credit repair services, or credit management.
Real example: business.credit or better.credit
Domain Extensions for Financial Consulting
.consulting
Perfect for: Financial consultants, strategy consultants, business consultants
Works well if you offer strategic financial consulting rather than just transactional services. Suggests you’re a senior-level advisor.
Real example: financial.consulting or wealth.consulting
.services
Perfect for: Financial services, professional services, advisory services
Generic but professional. Works for any financial service business, particularly if you offer multiple services.
Real example: financial.services or wealth.services
.solutions
Perfect for: Financial solutions, business solutions, fintech solutions
Good if you position yourself as solving financial problems rather than just providing services. Particularly suited to fintech or innovative financial services.
Real example: financial.solutions or debt.solutions
Domain Extensions for Specialized Financial Services
.claims
Perfect for: Insurance claims management, claims advisors, claims consultants
Niche but perfect if you specialize in claims—insurance claims, PPI claims, compensation claims. Immediately tells people what you do.
Real example: insurance.claims or business.claims
.cash
Perfect for: Cash flow management, cash advance services, cash buying services
Works for businesses focused on cash—cash flow consulting, cash advance services, or cash buying (property, cars, etc.).
Real example: quick.cash or business.cash
.exchange
Perfect for: Currency exchange, foreign exchange, trading platforms
Good for currency exchange services, forex trading, or any exchange-based financial service.
Real example: currency.exchange or forex.exchange
Should You Still Use .com or .co.uk?
Look, .com and .co.uk work fine. They’re familiar, people trust them, and .co.uk is cheap. But here’s the problem: all the good ones are taken.
If your firm is called “London Financial Advisors,” good luck finding londonfinancialadvisors.com available. You’ll end up with londonfinancialadvisorsltd.com or londonfinancial2024.co.uk, which looks rubbish.
Meanwhile, london.finance is probably available, shorter, and actually tells people what you do.
My advice: Use a finance-specific extension as your main domain, but also register the .co.uk version if it’s available. Redirect it to your main site. That way you catch people who type .co.uk out of habit.
Alternative Domain Names That Still Work
Not every financial business wants a premium domain name. Here are some alternatives:
.uk – Cheaper than .co.uk and works just as well
.london – Perfect if you want to emphasize your London location
.expert – Works for financial experts, tax experts, investment experts
.group – Good for financial groups, investment groups, advisory groups
.partners – Works for partnership firms, financial partners
Common Mistakes Finance & Insurance Businesses Make
Mistake 1: Being too vague
londonfinancial.com tells me nothing. Financial what? Advice? Loans? Accounting? Insurance?
london.finance or mortgage.broker tells me exactly what you do.
Be specific. Your domain should answer “what do you do?” without anyone having to click through.
Mistake 2: Using jargon or abbreviations
You might be an “Independent Financial Advisor” but ifa-services.com means nothing to most people. Not everyone knows what IFA stands for.
independent.finance or yourname.finance works better. People searching for IFAs will find you either way, and everyone else won’t be confused.
Mistake 3: Making promises you can’t keep
Financial services are heavily regulated. guaranteed-returns.investments or best-rates.mortgage will get you in serious trouble with the FCA.
Stick to descriptive domains. ethical.investments or london.mortgage is fine. Making claims about returns or rates in your domain is asking for regulatory problems.
Mistake 4: Not matching your FCA registration
If you’re FCA-regulated, your domain should match the name you’re registered under. Helps with credibility and makes it easier for clients to verify your credentials on the FCA register.
Mistake 5: Forgetting about mobile
People research financial services on their phones. londonindependentfinancialadvisorsandwealthmanagement.com is impossible to type on a phone keyboard.
Keep it short. london.finance or wealth.consulting. Done.
How to Choose Your Finance Domain (Quick Exercise)
Step 1: What do you do? Financial advice? Insurance? Accounting? Mortgages? Write it down.
Step 2: What’s your specialty or location? Wealth management? Business insurance? London mortgages?
Step 3: Combine them. wealth.finance or business.insurance
Step 4: Check availability. If it’s taken, add your location. london.finance
Step 5: Say it out loud. Can you tell someone at a networking event without spelling it? If yes, you’re done.
Real Examples That Work
We can’t share actual client domains, but here’s what works in practice:
Instead of: londonindependentfinancialadvisors.com
Try: london.finance or independent.finance
Try to avoid this: businessinsurancebrokerslondon.co.uk
But instead try: business.insurance or london.insure
Instead of: charteredaccountantsandtaxadvisors.com
Try: chartered.accountant or business.tax
Try to avoid this: mortgageandprotectionservices.co.uk
But instead try: london.mortgage or mortgage.broker
See the pattern? Shorter, clearer, more specific.
Why Register With Us?
We’re not going to give you a sales pitch. Here’s the difference:
- We’re cheaper. Significantly less than the big registrars on UK domains.
- We actually help. When you need to set up email, connect your domain to your website, or sort out DNS settings, we’ll walk you through it. No ticket systems, no three-day waits.
- We’re local. London-based, servers in London and South East, 100% UK support, green energy hosting.
- We understand compliance. Financial services have different needs. We get it. Your client data stays secure, and we’ll help you set up professional email that works with your CRM and compliance systems.
No nonsense. You want a domain? Here’s a domain. We won’t try to upsell you on website builders or “premium” features you don’t need.
Setting Up Your Finance Domain
Once you’ve registered your domain, here’s what happens:
Step 1: Point your domain to your website. WordPress, custom site, specialist financial services platforms—whatever you’re using, we’ll help you connect it.
Step 2: Set up professional email. advice@yourfirm.finance looks infinitely better than yourfirm123@gmail.com when you’re discussing someone’s pension.
Step 3: Update everything. Business cards, letterheads, FCA registration details, Google Business Profile, LinkedIn. Everywhere your old domain appears, update it.
Step 4: Set up redirects from any old domains. We’ll help with this so you don’t lose traffic from people who bookmarked your old site.
Questions Finance & Insurance Businesses Ask
“Will this work with my CRM system?”
Yes. Salesforce, HubSpot, specialist financial services CRM systems—your domain will work with all of them. We’ll help you connect everything properly.
“What about FCA compliance and data security?”
Your domain itself doesn’t affect FCA compliance—that’s about how you conduct business and handle data. But we can help you set up secure email and hosting that meets financial services standards.
“Do I need a website or can I just use LinkedIn?”
You need a website. For financial services, a professional website builds trust in a way social media can’t. Plus, you need a proper domain for professional email, which is essential for client communication and compliance.
“Can I use this domain if I’m FCA-regulated?”
Yes, but make sure your domain matches or is consistent with your FCA-registered name. Makes it easier for clients to verify your credentials and shows you’re legitimate.
“What if I offer multiple financial services?”
Choose the domain extension that matches your primary service. If you’re mainly a financial advisor who also offers insurance, use .finance, not .insurance. You can always register multiple domains and redirect them to your main site.
Special Considerations for Regulated Financial Services
FCA Registration
If you’re FCA-regulated, make sure your domain and website clearly display your FCA registration number. It’s a legal requirement and builds trust with potential clients.
Advertising Standards
Financial services have strict advertising rules. Your domain name itself counts as advertising, so avoid making claims you can’t substantiate. guaranteed-returns.investments will get you in trouble. ethical.investments is fine.
Professional Indemnity Insurance
Tell your professional indemnity insurer about your website and domain. Usually not a problem, but they need to know about your online presence.
Data Protection
Financial services handle sensitive personal data. Make sure your website hosting and email are secure and GDPR-compliant. We can help you set this up properly.
Right, What Now?
Stop overthinking it. Here’s your action plan:
- Pick 3-5 domain options based on what you do
- Check if they’re available (we can help with this)
- Register your favorite one
- Connect it to your website and CRM
- Set up professional email
- Update all your professional materials and FCA registration details
Done. Your financial services business now has a domain that actually tells people what you do and builds trust.
If you need help choosing or you’re not sure which extension works best for your specific financial service, just ask. I’ve been setting up domains for London financial services businesses since the early 2000s. I’ll tell you what works.
No pressure, no upselling, just honest advice from someone who understands that in financial services, trust matters more than flashy marketing.
