Domain Names for Estate Agents & Builders
Selling houses, building extensions, or managing properties? Your domain name needs to look professional and make people trust you with the biggest financial decision of their lives. Here’s what actually works.
Why Your Domain Matters in Property & Building
When someone’s looking for an estate agent or builder, they’re making decisions involving hundreds of thousands of pounds. They want someone who looks established, professional, and isn’t going to disappear halfway through the job.
Your domain is part of that first impression. london.properties looks like a proper estate agency. bestlondonpropertyservices247.com looks like you registered it last Tuesday, and work from your shed.
We’ve been hosting property and building businesses since the early 2000s. The ones that get the most enquiries have clear, professional domains that tell you exactly what they do. That’s it.
The Best Domain Extensions for Estate Agents & Property Sales
.properties
Perfect for: Estate agents, property sales, property portfolios
This is the most professional property domain you can get. london.properties or prime.properties immediately tells people you’re in the property business.
Works brilliantly for estate agents, property investment companies, or anyone selling multiple properties.
Real example: london.properties or luxury.properties
.estate
Perfect for: Estate agents, property management, estate services
Short, professional, and works particularly well if you’re an estate agent or manage property portfolios.
Real example: prime.estate or london.estate
.realestate
Perfect for: Estate agents, property sales, property investment
More formal than .properties but works well for established agencies or commercial property specialists.
Real example: commercial.realestate or investment.realestate
.house
Perfect for: House sales, residential property, property finders
Good for residential property specialists. yourdream.house or london.house works well for residential-focused agents.
Real example: find.house or dream.house
.homes
Perfect for: Residential property sales, property developers, new builds
Similar to .house but plural. Works well for developers selling multiple properties or agents specializing in residential sales.
Real example: luxury.homes or new.homes
Domain Extensions for Lettings & Property Management
.rentals
Perfect for: Letting agents, property rentals, holiday lets
If you specialize in lettings, this extension immediately tells people what you do. london.rentals or property.rentals is clear and specific.
Real example: london.rentals or luxury.rentals
.rent
Perfect for: Letting agents, rental properties, short-term lets
Shorter than .rentals and just as effective. Good for letting agents or property rental specialists.
Real example: property.rent or london.rent
.apartments
Perfect for: Apartment rentals, apartment sales, property management
Specific to apartments. Works well if you specialize in flats rather than houses.
Real example: london.apartments or luxury.apartments
.villas
Perfect for: Luxury property, holiday villas, overseas property
Niche but perfect if you specialize in high-end properties or holiday villas. Immediately positions you in the luxury market.
Real example: luxury.villas or holiday.villas
Domain Extensions for Builders & Building Work
.builders
Perfect for: Builders, building companies, building contractors
If you’re a builder, this extension is brilliantly specific. london.builders immediately tells people what you do.
Real example: london.builders or quality.builders
.construction
Perfect for: Building companies, building contractors, civil engineering
More formal than .builders. Works well for larger building firms or commercial building specialists.
Real example: commercial.construction or london.construction
.build
Perfect for: Builders, building services, project management
Short and direct. Good for building companies or building project managers.
Real example: quality.build or custom.build
.contractor
Perfect for: Building contractors, specialist contractors, trade contractors
Works well for contractors—whether you’re a main contractor or specialist trade contractor.
Real example: building.contractor or london.contractor
Domain Extensions for Property Development
.developments
Perfect for: Property developers, new build developments, building projects
Good for property developers or companies managing multiple development projects.
Real example: property.developments or london.developments
.land
Perfect for: Land sales, land development, land investment
Specific to land. Works well if you specialize in land sales or development opportunities.
Real example: development.land or investment.land
Domain Extensions for Specialist Property Services
.mortgage
Perfect for: Mortgage brokers, mortgage advisors (see Finance post for more)
If you’re a mortgage broker working with property buyers, this extension positions you as a mortgage specialist.
Real example: property.mortgage or first.mortgage
.property
Perfect for: Property services, property investment, property management
Generic but professional. Works for any property-related business.
Real example: investment.property or commercial.property
.legal
Perfect for: Property solicitors, conveyancing, legal services
Good for solicitors specializing in property law or conveyancing services.
Real example: property.legal or conveyancing.legal
Domain Extensions for Trades & Specialist Services
.plumbing
Perfect for: Plumbers, plumbing contractors, plumbing services
Ultra-specific for plumbers. london.plumbing tells people exactly what you do.
Real example: emergency.plumbing or london.plumbing
.kitchen
Perfect for: Kitchen fitters, kitchen designers, kitchen suppliers
Good for kitchen specialists—fitters, designers, or suppliers.
Real example: luxury.kitchen or bespoke.kitchen
.flooring
Perfect for: Flooring contractors, flooring suppliers, flooring installation
Specific to flooring. Works well for flooring specialists.
Real example: quality.flooring or luxury.flooring
.lighting
Perfect for: Lighting suppliers, lighting designers, electrical contractors
Good for lighting specialists or electrical contractors focusing on lighting design.
Real example: architectural.lighting or designer.lighting
.glass
Perfect for: Glaziers, glass suppliers, window installers
Works for glaziers, glass suppliers, or window installation specialists.
Real example: architectural.glass or safety.glass
Domain Extensions for Architecture & Design
.design
Perfect for: Architects, interior designers, design consultants
Works for architects, interior designers, or any design-focused property service.
Real example: architectural.design or interior.design
.studio
Perfect for: Design studios, architectural studios, creative practices
Good for architectural practices or design studios. Suggests creativity and professional design services.
Real example: architectural.studio or design.studio
Should You Still Use .com or .co.uk?
Both the .com and .co.uk work fine. They’re familiar, and people trust them. But annoyingly, there’s a problem: all the good property domains are taken.
If you’re business is called “London Property Services,” good luck finding londonpropertyservices.com available. You’ll end up with londonpropertyservicesltd.com or londonproperty2024.co.uk, both of which look terrible.
Meanwhile, london.properties is probably available, shorter, and actually tells people what you do.
Our advice: Use a property-specific extension as your main domain, but register the .co.uk version if it’s available. Redirect it to your main website. That way, you catch people who type .co.uk out of habit.
Other Options That Still Work
Not every property business wants to stray from the familiar with premium domains. Here are some alternatives:
.uk – Cheaper than international domains and works just as well
.london – Perfect if you want to emphasize your London location
.services – Works for property services, building services
.solutions – Good for property solutions, building solutions
.group – Works for property groups, building groups
Common Mistakes Estate Agents & Builders Make
Mistake 1: Being too vague
londonproperty.com tells us nothing. Property sales? Lettings? Management? Development?
london.properties or london.rentals tells your visitors exactly what you do.
Be specific. Your domain should answer “what do you do?” without anyone having to guess.
Mistake 2: Using your name when nobody knows who you are
Unless you’re already famous in property circles, johnsmithproperties.com means nothing to potential clients.
Photographers also make this common mistake, using their own name and not being specific.
london.properties or prime.estate tells people what you do. Once you’re established, your name becomes your brand. Until then, be descriptive.
Mistake 3: Geographic confusion
If you only work in London, don’t call yourself ukproperties.com. You’ll get enquiries from Manchester, Birmingham, and Scotland that you can’t help with.
Be specific about your area. london.properties or hackney.estate sets clear expectations.
Mistake 4: Using hyphens
london-property-services.com is a nightmare to tell people at viewings. “That’s london hyphen property hyphen services dot com.” Nobody will remember it.
london.properties is easier to say, easier to remember, easier to type.
Mistake 5: Forgetting about mobile
People search for properties on their phones. londonresidentialandinvestmentpropertyservices.com is impossible to type on a phone keyboard.
Keep it short. london.properties or prime.estate. Done.
How to Choose Your Property Domain (Quick Exercise)
Step 1: What do you do? Property sales? Lettings? Building? Development? Write it down.
Step 2: What’s your specialty or location? Residential? Commercial? London? Luxury?
Step 3: Combine them. london.properties or luxury.homes
Step 4: Check availability. If it’s taken, add your specialty. prime.properties
Step 5: Say it out loud. Can you tell someone at a viewing without spelling it? If yes, you’re done.
Domain Name Examples That Work
I can’t share actual client domains, but here’s what works in practice:
Try to avoid this: londonresidentialpropertyservices.com
Try this instead: london.properties or residential.estate
Instead of: qualitybuildersandcontractorslondon.co.uk
Try: london.builders or quality.build
Try to avoid this: luxurypropertyrentalsandlettings.com
Try this instead:: luxury.rentals or prime.rent
Instead of: londonpropertydevelopmentcompany.co.uk
Try: london.developments or property.developments
See the pattern? Shorter, clearer, more specific.
Why Register Domain Names With Us?
We’re not going to give you a sales pitch. But theres a big difference:
We’re cheaper. Significantly less than the big corporate registrars on almost every domain extension.
We actually help. When you need to set up email, connect your domain to your property portal, or sort out DNS settings, we’ll walk you through it, no three-day waits.
We’re local. London-based, UK support with green energy hosting.
We understand property. We host estate agents, letting agents, and builders. We know you need professional email, integration with Rightmove and Zoopla, and fast-loading property photos.
No nonsense. You want a domain? Here’s a domain. We won’t try to upsell you on website builders you don’t need.
Setting Up Your Property Domain
Once you’ve registered your domain, here’s what happens:
Step 1: Point your domain to your website. Whether you’re using WordPress, a property portal feed, or custom software, we’ll help you connect it.
Step 2: Set up professional email. sales@yourfirm.properties looks infinitely better than yourfirm123@gmail.com when you’re emailing property buyers.
Step 3: Update everything. Business cards, property boards, Rightmove profile, Google Business Profile, social media. Everywhere your old domain appears, update it.
Step 4: Set up redirects from any old domains. We’ll help with this so you don’t lose traffic from people who bookmarked your old site or property listings.
Questions Estate Agents & Builders Ask
“Will this work with Rightmove and Zoopla?”
Yes. Your domain works with all property portals. We’ll help you set up email forwarding and ensure your listings display your professional domain.
“Can I use this for my property boards?”
Absolutely. london.properties looks brilliant on a property board. Much better than londonpropertyservicesltd.com in tiny text.
“What about email for multiple agents?”
Easy. You can set up john@yourfirm.properties, sarah@yourfirm.properties, sales@yourfirm.properties, lettings@yourfirm.properties. As many as you need.
“Do I need a website or can I just use Rightmove?”
You need a website. Rightmove sends traffic to your site, and buyers expect to see a professional website. Plus, you need a proper domain for professional email.
“What if I do both sales and lettings?”
Choose the domain extension that matches your primary business. If you’re mainly sales with some lettings, use .properties or .estate. You can always register yourfirm.rentals and redirect it to your lettings page.
Special Considerations for Property Businesses
Property Portal Integration
Make sure your domain and email work with Rightmove, Zoopla, OnTheMarket, and any other portals you use. We’ll help you set this up.
Professional Email
Estate agents and builders need professional email. sales@yourfirm.properties builds trust. yourfirm123@gmail.com doesn’t.
Property Board Visibility
Your domain appears on property boards. Keep it short and memorable. london.properties is easy to read from the street. londonpropertyservicesltd.com isn’t.
Mobile-First
Most property searches happen on mobile. Your domain needs to be easy to type on a phone. Short domains win.
Local SEO
If you work in a specific area, include it in your domain. hackney.properties or camden.builders helps with local search rankings.
Right, What Now?
Stop overthinking it. Here’s your action plan:
Pick 3-5 domain options based on what you do then Check if they’re available (we can help with this).
Register your favorite one, connect it to your website and property portals.
Then set up professional email for all your agents, within your web hosting cPanel with us.
Update all your marketing, boards, business cards, portals, social media
Done. Your property or building business now has a domain that actually tells people what you do and looks professional on property boards.
If you need help choosing or you’re not sure which extension works best for your specific property service, just ask or book a consultation. We’ve been setting up domains for London property businesses since the early 2000s. I’ll tell you what works.
No pressure, no upselling, just honest advice from someone who understands that in property, first impressions matter.
