Things to consider before buying a domain name.
You should first consider which extension is going to be a suitable extension, depending on what it represents.
Extensions are relevant to brands, an audience, business or personal ventures. They can also represent geographical areas so you should adapt it for the purpose of the website.
Important considerations.
Your domain has many factors you need to think about as it’s easy to overlook the simple things such as:
- Can others spell your domain name easily?
- Is your domain name long enough to make visitors give up?
- Does your domain name contain numbers that could be mistaken for words?
- Do you have 1 or more hyphens in your domain name making it awkward to learn?
- Is a non-hyphenated version of your domain name already in use with another company?
You need to consider several things prior to starting the domain name registration process, to avoid losing valuable website traffic.
What could happen if website visitors incorrectly type in your domain name, or if your domain name is trademarked you may leave yourself open to legal action if your not careful.
Don’t get it wrong. Take your time. Sleep on it.
A study once showed that 41% of UK businesses rush buying domains, and take less than one hour to make a decision!
This survey of British businesses revealed that the average business spends only between 6-12 hours choosing its main domain.
61 percent of business owners sought no second opinion before making a selection.
Most people recognise that a poor choice of name could have a lasting effect on their business.
One third of businesses believe that their revenue would improve as a direct result of having a better web address, and 25% of businesses admitted they had concerns about the effectiveness of their web address.