Choosing A Domain Name – Spellings
Domain name spellings are getting out of control. It can feel like a headache with too many choices, so we’re here to help.
Our ten tips to help you choose the perfect name for your online presence. It’s worth reading these before your Domain Name Consultation.
We’ll walk you through the entire process of how to find the perfect domain name.
Today, we’re looking at the spellings of your domain names:
- The Length of your domain name
- The Spellings of your Domain Name
- Characters & Numbers in your Domain Name
- Business or Location-specific Domain Names.
- Domain Name Extensions.
- Keyword Rich Domain Names
- Domain Name Due Diligence Research
- Choosing an Accredited Registrar for your Domain Names.
- Registering domain names in your own name.
- Domain Name Registration Statistics.
Choose your words carefully when creating your company and website name. Spelling is as essential as knowing your audience.
Have you ever had somebody tell you, “That’s Sar Rah, without the Haitch?” Leaving you with “Sara” or Billy with an eye? “Billi”…
Please don’t do this to your clients or website visitors. Keep It Simple!
Thinking back to our photographer friends, lets look at some terrible examples and why they suck…
Foreign Spellings:
Using foreign spellings such as “Photographique” instead of Photographic would be a disaster.
Deliberate Misspellings:
Going all hip and trendy with something like “Photograffix” instead of “Photograffics” will also end badly.
Unconventional Spellings:
If the domain name you want is taken, avoid using misspellings like fotography or fotographer or even worse, something stupid like Photografer.
The Problem With This
All of these convoluted spellings will cause headaches for your website visitors. But more importantly, you will lose visitors and customers.
Convoluted spellings create a terrible user experience (UX), and visitors will struggle to find you. The names will be hard to remember and constantly prone to typos, leaving you with lower search rankings.
Security Concerns
Misspelt words also make it even harder for mobile users to get it right. More importantly, misspelt words also allow cyber criminals to create fake cloned versions of your website. This is referred to as cyber-squatting
If you use convoluted words, it will be easier for criminals to trick visitors into giving their personal info on fake websites that also use misspelt words.
Numerous fake clones of the PayPal website have been created using fake domains like PayPal, Paypal, pay-pal, and various spellings.
The only way to know you’re on the right website is to type in the domain name and spell it correctly manually.
