GOLD DIGITAL MARKETING PLAN

More time to build your visibility and put your marketing plans into action

Track up to 200 search terms across desktop and mobile.

Eighteen hours each quarter for visibility tracking, SEO, research and agreed improvements, with room for strategic advice when you need it.

Is Gold right for your business?

Gold suits established businesses with larger websites, growing product catalogues or connected CRM and newsletter platforms. It gives you more time for complex marketing workloads and helps businesses compete for customers across wider regional or national markets.

Support for more complex websites

Product catalogues, enquiry forms, CRM connections and newsletter tools all need to work together. Problems between them can undermine your marketing and take time to investigate.

Gold gives us more room to diagnose issues, agree priorities and carry out improvements within your allowance.

More time for content that matters

An established website can hold years of articles, product pages and service information that need reviewing and improving.

Gold provides more time to organise existing content, address gaps and create useful material for the customers you want to reach.

Gold gives us more time to tackle substantial workloads and support your visibility across the markets you serve. Your starting point, competition and technical complexity determine how much we can achieve.

Extensive content libraries, major integration problems or ambitious national and international campaigns may benefit from Platinum’s greater allowance.

How your Gold plan works

Gold includes eighteen hours per quarter. Your first quarter establishes your starting point and priorities, with scope for agreed repairs to major problems. From month four, your allowance covers ongoing monitoring, focused proactive work and any agreed strategy sessions.

Your first three months

Your first quarter’s eighteen hours cover research, assessment and any agreed priority repairs.

We audit your online presence, investigate competitors and search terms, and establish your starting point.

If we uncover an obvious major problem, we can agree to address it immediately within your allowance.

Repairs use the same eighteen hours, so some research may continue into the following quarter. We explain the priorities and agree how to use the time.

From month four onwards

Each quarter includes three hours spread monthly for reviewing daily monitoring, updating audits and addressing priority issues.

The remaining fifteen hours cover agreed proactive work and strategy sessions. We group practical work into a focused block, covering on-site and off-site priorities.

Where useful, we can agree up to three hours of strategy sessions within those fifteen hours. When no session is needed, all fifteen hours are available for practical work.

What can your Gold allowance cover?

SEO and online visibility remain at the heart of Gold. Your allowance can support content improvements, product pages and marketing integrations, guided by our research and agreed priorities.

Major problems can receive attention during your first quarter. The service areas below are examples of how we use your time, rather than a checklist completed every quarter.

Google tools & protection

Setting up and managing Google Analytics, Search Console, Business Profile and Google Cloud tools, including spam and fraud protection for your website.

SEO improvements

On-site and off-site SEO, improving visibility and domain authority, and making your website accessible to search engines and AI crawlers where technically possible.

Blog posts & product copy

Writing useful blog posts, product descriptions and service sales copy, improving existing content and sourcing suitable images to help customers make informed decisions.

Website improvements & fixes

Improving product and service pages, fixing broken links and troubleshooting marketing plug-ins to help customers find information and take the next step.

Business & social profiles

Updating business listings and social profiles, including Google Business Profile, with clear descriptions, accurate links and consistent pictures, branding and contact details.

Social content

Creating or refining individual social posts that explain your services, answer customer questions and share useful information in a voice that fits your business.

Scheduled content reviews

Reviewing social posts you already have scheduled, adjusting wording, timing and links. Full content creation and scheduling setups are available as separate add-ons.

Email & newsletter setup

Helping set up mailing lists and newsletter tools so your business can share useful updates and stay in touch with subscribers who want them.

Reviews & reputation

Helping you request customer reviews, respond to feedback and display reviews clearly on your website so potential customers can learn from others’ experiences.

Your Gold marketing starts with solid foundations

Your web hosting, website maintenance and marketing should work together. At WESH UK, one team coordinates all three.

01. Give your website a better home

When your website runs on our UK hosting platform, it has the resources it needs to perform and rank well, with room to grow.

Reliable hosting and managed backups provide the foundations for the work ahead, with the UK location as a ranking signal.

02. Keep it fast, secure and working

We manage updates, security, and caching to dramatically speed up your website and support positive search rankings.

Ongoing maintenance protects your investment and helps customers use your website without unnecessary frustration.

03. Help the right people find you

We investigate how customers search, assess your competition and agree what needs attention.

Then we improve your website, content and wider online presence, tracking progress and adjusting priorities as we go.

Your hosting and maintenance continue to support your website throughout your marketing plan.

Gold Digital Marketing Plan

£450

per month + VAT for marketing

  • 12-month minimum commitment
  • £5,400 + VAT for 12 months of marketing

Gold requires WESH UK website hosting and website maintenance.

Maintenance starts from £25 per month + VAT, bringing marketing and maintenance to £475 per month + VAT, plus hosting.

Already paying for WESH UK website maintenance? Your additional cost is just £450 per month + VAT for Gold. You won’t pay for maintenance twice.

A clear allowance, focused on agreed priorities

  • Eighteen hours per quarter: dedicated to your business’s SEO, visibility and agreed marketing work.
  • Your first quarter: eighteen hours for research, competitor analysis, establishing your starting point and any agreed priority repairs..
  • From quarter two: three hours spread monthly for audits, monitoring and fixes, plus fifteen hours for proactive work and any agreed strategy sessions.
  • Strategy sessions: up to three hours per quarter when useful, taken from the fifteen-hour allowance.
  • Search ranking monitoring: track up to 100 search terms on desktop and 100 on mobile, or 200 on one device type, according to your audience.
  • Work agreed with you: we recommend priorities, group proactive work into a focused block and explain what fits within your allowance.

Working together

We lead the research, recommend priorities and agree on the work with you.

Clear updates, timely approvals and sensible use of your allowance help us keep your marketing moving forward.

Clear updates through your support ticket

We keep you informed about the work we carry out through your secure support ticket. This keeps updates, approvals and conversations together and gives you a place to ask questions.

Stand-alone SEO reports are not included. Instead, we explain the work and findings in plain English, focusing on what they mean for your business.

Questions and additional support

Routine updates, approvals and brief questions about our work do not reduce your marketing allowance.

For more detailed discussions, Gold includes up to three hours of agreed strategy sessions per quarter within your fifteen-hour proactive allowance, from quarter two.

Additional discussions or advice may also use your available time or require a separate charge. We’ll agree how to proceed before that additional time is used.

Changes and extra requests

Any changes you request to drafted content or completed work use your available time allowance.

If you have an additional request, we’ll explain how it fits alongside the agreed priorities. Where it needs more time than you have available, we’ll agree whether to defer the work, adjust priorities or arrange separately charged time before proceeding.

When we’re waiting for you

If important information or approval is missing, the work that depends on it pauses until you reply. Monitoring and routine upkeep continue using their separate three-hour quarterly allocation.

Unused proactive time carries forward and remains available until used. We may use it on other pressing priorities while we wait. Once we have the information needed, we’ll reprioritise the paused work and schedule it within your available allowance.

Digital Marketing Guides & Insights

Great Marketing. Real results. Happy customers.

Your marketing, hosting and website care work together, with one team coordinating the details.

That means less stress, fewer delays, fewer conflicting changes and less time chasing different providers.

See what our customers say about working with WESH UK.

Read more customer reviews and our review history

DIGITAL MARKETING GOLD FAQs

We’ve deliberately kept digital marketing simple, but here are the answers to the questions we’re most likely to be asked.

Ready to get started?

You can get started without booking a chat.

New to WESH UK? Order your website hosting and add Gold Digital Marketing & Website Maintenance. We’ll then arrange the website move with you.

Already hosting with us? Log in to your client area, open your existing hosting service and add Gold Digital Marketing & Website Maintenance.

Already paying for WESH UK website maintenance? Adding Gold costs an additional £450 per month + VAT. You won’t pay for maintenance twice.

Marketing and maintenance together cost £475 per month + VAT, plus hosting, with a 12-month marketing commitment.

Prefer to talk it through first? Book a 15-minute chat below.

Gold suits established businesses with larger websites, product catalogues, substantial content or connections to CRM and newsletter platforms.

It can support businesses targeting wider regional or national audiences, and local businesses facing demanding workloads or strong competition.

The deciding factor is how much work your marketing needs. Extensive backlogs or particularly complex problems may require Platinum’s greater allowance.

Gold marketing costs £450 per month + VAT, with a minimum commitment of 12 months. That’s £5,400 + VAT for a year of marketing, paid monthly.

WESH UK website maintenance is required at £25 per month + VAT, bringing the combined cost to £475 per month + VAT, plus separately charged WESH UK hosting.

If you already pay for our website maintenance, adding Gold costs an additional £450 per month + VAT. You won’t pay for maintenance twice.

Your first quarter’s eighteen hours establish where your business stands and where your marketing needs attention.

We research competitors, assess your online presence and investigate relevant search terms, content gaps and technical problems.

If an obvious major issue needs attention, we can agree to tackle it during this first quarter. Repairs use your existing allowance, so some research may continue into the following quarter.

We explain the priorities and agree the work with you before proceeding.

From quarter two, three hours are spread across each quarter for monthly audits, monitoring and fixes. The remaining fifteen hours cover agreed proactive work and any strategy sessions.

We group proactive work into a single focused block to reduce interruptions and repeated preparation. Strategy sessions can use up to three of those fifteen hours per quarter. When no session is needed, all fifteen hours are available for practical work.

Yes. From quarter two, Silver includes up to three hours of agreed strategy sessions per quarter within its nine-hour proactive allowance.

We decide together whether that time is best spent discussing ideas and plans or carrying out practical work. Sessions use the same allowance as implementation; they are not additional hours or compulsory meetings.

Routine updates, approvals and brief questions about our work do not reduce your allowance.

We research the words and phrases potential customers use to find your products or services, then agree which are most relevant.

Gold includes tracking up to 100 search terms on desktop and 100 on mobile, or up to 200 on one device type, depending on your audience. Tracking the same phrase on both desktop and mobile counts towards each device’s allocation.

This helps us assess visibility and guide priorities. It doesn’t limit your website to appearing for those terms or guarantee particular rankings.

The nine service areas show examples of what your allowance can cover. They are not a checklist of tasks completed every quarter.

We recommend priorities and agree the work with you. Researching and writing new articles, improving product pages or resolving technical problems each takes a different amount of time, so we don’t promise a fixed number of posts or changes.

If a task needs more time than your allowance provides, we’ll explain the options before proceeding.

No. Silver provides a defined time allowance for research, monitoring and agreed marketing work. Nobody can guarantee particular rankings, visitor numbers, enquiries or sales.

We use the findings to guide priorities and review progress. Your starting point, competition, available content and the time needed to make changes all affect what can be achieved.

We provide updates through your secure support ticket, keeping the work, approvals and questions together. We explain findings and activity in plain English rather than supplying stand-alone technical SEO reports.

Routine updates, approvals and brief questions do not reduce your allowance. If a discussion needs substantial additional time, we’ll agree how to handle that with you beforehand.

Work that depends on your response pauses, while monitoring and routine upkeep continue. Unused proactive time carries forward and remains available until used.

We may use that time on other pressing priorities while we wait. Once you provide what’s needed, we’ll re-prioritise the paused work and schedule it within your available allowance.

Yes. All marketing plans requires your website to be hosted and maintained by WESH UK. This allows us to coordinate server resources, website updates, security, performance and marketing work.

Maintenance starts from £25 per month + VAT, with hosting charged separately. If your website is currently managed elsewhere, we’ll discuss the move and confirm the combined cost before you sign up.

Hosting with us also means we manage your website’s backups twice-a-day and can restore an available clean copy if something goes wrong. This protects the time and money you’ve invested in your website and marketing, without relying on another provider’s backup arrangements.

Gold can cover creating or refining individual social posts and reviewing content you already have scheduled, within your agreed allowance.

A full social media content creation and scheduling setup is a separately quoted add-on. The Gold allowance does not include an ongoing, fully managed social publishing service.

Yes. We work with professional photographers who can quote for photography suited to your business.

Photography is quoted and billed separately by the photographer and is not included in your Gold plan. Sourcing suitable existing images for content is a separate task that can use your marketing allowance.

Yes. Gold can provide ongoing support for an established business whose marketing needs fit the available time.

There’s no requirement to move to a larger plan. If your website, workload or ambitions outgrow the allowance, we’ll explain the priorities and discuss whether more time would be worthwhile.

Gold runs for an initial 12-month term and automatically renews for a further 12 months unless cancelled.

To prevent renewal, you must give at least one calendar month’s notice before your renewal date. Monthly payments spread the cost of the annual commitment; they do not make the plan a rolling monthly service.

This ongoing commitment supports continuity of work and the annual investment in the specialist tools used to deliver your service.