BRONZE DIGITAL MARKETING PLAN

Your starting point for online visibility with a clear way forward.

Get started on your SEO, and basic content creation.

Six hours a quarter for SEO, monitoring and basic marketing improvements. Clear priorities and practical help getting started.

Is Bronze right for your business?

Bronze offers a manageable starting point for small businesses serving nearby customers, with modest marketing needs and limited budgets. It also suits owners who want practical guidance before making a bigger investment.

Support for your local business

If customers need someone nearby, your marketing should help them find and choose you. Think local therapists, mechanics and other businesses serving their surrounding community.

Bronze suits modest workloads, especially when your capacity depends on appointments or work you personally deliver. It can be a long-term fit when gradual improvements match your needs.

A starting point to build confidence

If you’ve been let down before or feel nervous about investing in SEO, Bronze gives you a measured way to get started. We research your online presence, explain the priorities and agree where to focus the work.

For businesses with bigger ambitions, it’s a starting point for the first year or two, before moving to an allowance that better supports their goals.

Bronze covers the basics and helps you move in the right direction, with progress shaped by its small time allowance. Reaching wider audiences, managing larger websites or competing in busy local markets may require more support.

Your workload and competition matter as much as your location. You can stay on Bronze long term when your expectations match the time available.

How your Bronze plan works

Bronze includes six hours of support per quarter. Your first three months establish the starting point; from month four, the allowance is split between ongoing monitoring and a focused block of agreed improvements.

Your first three months

Your first quarter’s six hours are dedicated entirely to research and analysis.

We look beyond your website to understand your business’s wider online presence and the market you operate in.

This includes auditing your digital footprint, researching competitors and keywords, and gathering statistics and ranking data to establish your starting point.

We use those findings to recommend priorities and agree on the work to tackle from your second quarter.

From month four onwards

Each quarter, three hours are brought together into one focused block of proactive work, tackling the priorities we’ve agreed with you.

The remaining three hours are spread across the quarter for monitoring, monthly audit updates and ongoing upkeep, including backlink management and broken-link fixes.

Your marketing plan covers both on-site and off-site work to improve your visibility, guided by agreed priorities and the time available.

What we can complete depends on the work involved. We explain what fits within your allowance and flag anything that needs more time.

What can your Bronze allowance cover?

SEO, both on-site (Your Website) and off-site (The rest of the internet), and online visibility remain at the heart of all of our marketing plans. Following your first quarter’s research, your proactive allowance can cover the work below, according to the priorities we agree.

These are just some of the ways we will use your time, rather than a checklist of tasks completed every quarter.

Google tools & protection

Setting up and managing Google Analytics, Search Console, Business Profile and Google Cloud tools, including spam and fraud protection for your website.

SEO improvements

On-site and off-site SEO, improving visibility and domain authority, and making your website accessible to search engines and AI crawlers where technically possible.

Blog posts & sales copy

Writing long-form blog posts and service sales copy, improving existing articles and sourcing suitable images to make your content useful, clear and engaging.

Website improvements & fixes

Improving website content, fixing broken links and troubleshooting marketing plug-ins to help search engines and visitors find and use your website and take the next step.

Business & social profiles

Updating business listings and social profiles, including Google Business Profile, with clear descriptions, accurate links and consistent pictures, branding and contact details.

Social content

Creating or refining individual social posts that explain your services, answer customer questions and share useful information in a voice that fits your business.

Scheduled content reviews

Reviewing social posts you already have scheduled, adjusting wording, timing and links. Full content creation and scheduling setups are available as separate add-ons.

Email & newsletter setup

Helping set up mailing lists and newsletter tools so your business can share useful updates and stay in touch with subscribers who want them.

Reviews & reputation

Helping you request customer reviews, respond to feedback and display reviews clearly on your website so potential customers can learn from others’ experiences.

Your bronze marketing starts with solid foundations

Your web hosting, website maintenance and marketing should work together. At WESH UK, one team coordinates all three.

01. Give your website a better home

When your website runs on our UK hosting platform, it has the resources it needs to perform and rank well, with room to grow.

Reliable hosting and managed backups provide the foundations for the work ahead, with the UK location as a ranking signal.

02. Keep it fast, secure and working

We manage updates, security, and caching to dramatically speed up your website and support positive search rankings.

Ongoing maintenance protects your investment and helps customers use your website without unnecessary frustration.

03. Help the right people find you

We investigate how customers search, assess your competition and agree what needs attention.

Then we improve your website, content and wider online presence, tracking progress and adjusting priorities as we go.

Your hosting and maintenance continue to support your website throughout your marketing plan.

Bronze Digital Marketing Plan

£150

per month + VAT for marketing

  • 12-month minimum commitment
  • £1,800 + VAT for 12 months of marketing

Bronze requires WESH UK website hosting and website maintenance.

Maintenance starts from £25 per month + VAT, bringing marketing and maintenance to £175 per month + VAT, plus hosting.

Already paying for WESH UK website maintenance? Your additional cost is just £150 per month + VAT for Bronze. You won’t pay for maintenance twice.

A clear allowance, focused on agreed priorities

  • Six hours per quarter dedicated to your business’s SEO, visibility and agreed marketing work.
  • Your first quarter: all six hours invested in research, auditing and establishing your starting point.
  • From quarter two: three hours in one focused block of proactive work, plus three hours spread across the quarter for monitoring and upkeep.
  • Strategy sessions: Not included but can be booked and charged for as an addition. This covers telephone/video consults too.
  • Search ranking monitoring: track up to 25 search terms on desktop and 25 on mobile, or 50 on one device type, according to your audience.
  • We will identify your priorities: We recommend priorities, explain what fits within the allowance and flag anything needing additional time.

Working together

We lead the research, recommend priorities and agree on the work with you.

Clear updates, timely approvals and sensible use of your allowance help us keep your marketing moving forward.

Clear updates through your support ticket

We keep you informed about the work we carry out through your secure support ticket. This keeps updates, approvals and conversations together and gives you a place to ask questions.

Stand-alone SEO reports are not included. Instead, we explain the work and findings in plain English, focusing on what they mean for your business.

Questions and additional support

Routine updates, approvals and brief questions about our work do not reduce your marketing allowance.

Lengthy discussions, repeated explanations or additional advice may use your available time or require a separate charge. We’ll explain this and agree how to proceed before that additional time is used.

Changes and extra requests

Any changes you request to drafted content or completed work use your available time allowance.

If you have an additional request, we’ll explain how it fits alongside the agreed priorities. Where it needs more time than you have available, we’ll agree whether to defer the work, adjust priorities or arrange separately charged time before proceeding.

When we’re waiting for you

If important information or approval is missing, the work that depends on it pauses until you reply. Monitoring and routine upkeep continue using their separate three-hour quarterly allocation.

Unused proactive time carries forward and remains available until used. We may use it on other pressing priorities while we wait

Digital Marketing Guides & Insights

Great Marketing. Real results. Happy customers.

Your marketing, hosting and website care work together, with one team coordinating the details.

That means less stress, fewer delays, fewer conflicting changes and less time chasing different providers.

See what our customers say about working with WESH UK.

Read more customer reviews and our review history

DIGITAL MARKETING BRONZE FAQs

We’ve deliberately kept digital marketing simple, but here are the answers to the questions we’re most likely to be asked.

Ready to get started?

You can get started without booking a chat.

New to WESH UK? Order your website hosting and add Bronze Digital Marketing & Website Maintenance. We’ll then arrange the website move with you.

Already hosting with us? Add the combined plan to your existing hosting. If you already pay us for website maintenance, we’ll adjust your services so you only pay for it once.

Already paying for WESH UK website maintenance? Your additional cost is just £150 per month + VAT for Bronze. You won’t pay for maintenance twice.

The combined plan costs £175 per month + VAT, plus hosting, with a 12-month marketing commitment.

Prefer to talk it through first? Book a 15-minute chat below.

Bronze suits sole traders and small businesses serving mainly local customers, with modest websites, limited budgets and manageable marketing needs. It can work particularly well when your capacity depends on appointments or services you personally deliver.

It also provides a starting point if you’re cautious about SEO or have been let down before.

Being local doesn’t automatically make Bronze the right fit. Strong local competition, larger websites or substantial marketing backlogs may require a greater allowance.

Bronze marketing costs £150 per month plus VAT, with a minimum commitment of 12 months. The total for the first year is £1,800 plus VAT, paid monthly.

WESH UK website hosting and a website maintenance plan is required and charged separately.

Already paying for WESH UK website maintenance? Your additional cost is just £150 per month + VAT for Bronze. You won’t pay for maintenance twice.

Your first quarter’s six hours establish where your business stands before we begin making improvements. We audit your wider online presence, research competitors and keywords, and gather baseline statistics and ranking information.

This helps us recommend priorities and agree where your limited allowance will be most useful. The first quarter is entirely research; proactive improvements begin from quarter two.

From quarter two, three hours are grouped into one focused block of proactive work each quarter. The other three hours are spread across the quarter for monitoring, monthly audit updates and technical fixes.

Grouping the proactive hours gives us time to tackle meaningful tasks with fewer interruptions and less repeated preparation.

The nine service areas only show examples of the types of work your allowance can cover. They are not a checklist of tasks completed every quarter.

We’ll recommend priorities and agree the work with you. A substantial article, technical fix or setup task may use a whole proactive work block, or even two! If something needs more time, we’ll explain the options before proceeding.

No. Bronze provides a defined time allowance for research, monitoring and agreed marketing work. Nobody can guarantee particular rankings, visitor numbers, enquiries or sales.

We use the findings to guide priorities and review progress. Your starting point, competition, available content and the time needed to make changes all affect what can be achieved.

We provide updates through your secure support ticket, keeping the work, approvals and questions together. We explain findings and activity in plain English rather than supplying stand-alone technical SEO reports.

Routine updates, approvals and brief questions do not reduce your allowance. If a discussion needs substantial additional time, we’ll agree how to handle that with you beforehand.

Work that depends on your response pauses, while monitoring and routine upkeep continue. Unused proactive time carries forward and remains available until used.

We may use that time on other pressing priorities while we wait. Once you provide what’s needed, we’ll re-prioritise the paused work and schedule it within your available allowance.

Yes. Bronze requires your website to be hosted and maintained by WESH UK. This allows us to coordinate server resources, website updates, security, performance and marketing work.

Maintenance starts from £25 per month + VAT, with hosting charged separately. If your website is currently managed elsewhere, we’ll discuss the move and confirm the combined cost before you sign up.

Hosting with us also means we manage your website’s backups twice-a-day and can restore an available clean copy if something goes wrong. This protects the time and money you’ve invested in your website and marketing, without relying on another provider’s backup arrangements.

Bronze can cover creating or refining individual social posts and reviewing content you already have scheduled, within your agreed allowance.

A full social media content creation and scheduling setup is a separately quoted add-on. The Bronze allowance does not include an ongoing, fully managed social publishing service.

Yes. We work with professional photographers who can quote for photography suited to your business.

Photography is quoted and billed separately by the photographer and is not included in your Bronze plan. Sourcing suitable existing images for content is a separate task that can use your marketing allowance.

Yes, provided your needs and expectations fit the time available. It can be a long-lasting fit for a small, appointment-based business with modest marketing needs.

For businesses with bigger ambitions, Bronze is intended as a starting point for the first year or two. If the work needed outgrows the allowance, we’ll explain why a larger plan would be more appropriate.

Bronze runs for an initial 12-month term and automatically renews for a further 12 months unless cancelled.

To prevent renewal, you must give at least one calendar month’s notice before your renewal date. Monthly payments spread the cost of the annual commitment; they do not make the plan a rolling monthly service.

This ongoing commitment supports continuity of work and the annual investment in the specialist tools used to deliver your service.